Once upon a time (back in 2020) I wanted to create a signature offer around my knowledge of 👉 trauma healing, nervous system regulation & business / money.

✅ I knew that I knew a lot about those topics.

❌ But I was NOT sure, how I should teach it in an offer, let alone describe it in my content.

So I spent 8 MONTHS 👵🏻 “figuring out”: “How to organize the offer so that I could THEN create content.. so that I could THEN finallyyyy launch and sell the offer.” 😵‍💫

I realized that sitting around trying to “get clarity on my offer” 🔍🙇🏻‍♀️😵‍💫 .. by brainstorming endless offer outlines? Wasn’t actually getting me any clarity.

AND it sure wasn’t:

❌ making me sales

😅 generating leads

👻 building my audience.

ON TOP OF THAT: I still felt impostery as fuck around selling an offer around these topics 🤡

• Because I wasn’t actually sharing the valuable info I DID ALREADY KNOW, with anyone 🤐 (except for my google document lol)

• Nor was I getting feedback 🗣️ that my audience even wanted to buy it or that it was helping them. 

SO, I decided to try things the other way around. AKA: I started posting content 👉 BEFORE I WAS “CLEAR”  ON WHAT I WAS GONNA OFFER/SELL.

I focused on sharing what I DID already know, one feed post at a time, for the audience I had.

This decision did some very valuable things for me ⇣

1️⃣ I stopped feeling like an imposter & started feeling confident + certain as fuck 👑 .. of the value I could provide, in a paid offer on these “new” topics. 

2️⃣ My brain was now practicing TEACHING what I knew on these topics 👩🏻‍🏫🧠 (in the form of feed content) … and so it became way easier for me to outline the offer/trainings 

(This next one is the most important part.)

3️⃣ By the time I DID finally “have clarity on the offer” & LAUNCHED IT to my audience? 🚀

I already had a hot audience of LEADS (aka people who had been loving my content on these new topics & wanted to go deeper). AND THEY BOUGHT RIGHT AWAY 💵💳 All because I started with creating + posting content before I was “clear”.  

OH AND ⤵

💅 This is also exactly what I did when I transitioned from fitness coaching to business coaching back in August of 2017 🤑 I had a huge FITNESS following. But zero leads for BUSINESS COACHING (NOR had I ever posted business content).

GUESS WHAT I DID NOT DO? 

❌ I didn’t sit around and “map out” a biz coaching offer.

BUT I DID..

✅ Spend a month doing FREE content on business coaching in a fb group for 20 people

By the end of that month of posting content:

• I felt confident & ready to take my 1st client

• I knew what I wanted to offer (without spending a single fcking day outlining in google docs LOL)

• AND I had leads ready to buy.

That lil group, where I did free content, got me my first biz coaching client, who invested $4500.

So.. to summarize: clarity doesn’t drop on your damn head out of nowhere 😆 as you stare blankly into your Notion offer outline, for the 5th month in a row. It comes when you are actively BUILDING IT 👷🏻‍♀️🔨 by:

• creating 1 feed post at a time

• having 1 conversation with an audience member, at a time

And if you read this and realized that YOU, too, have been caught up in the “figuring it out” or “getting clarity on your offer” MINDSET TRAP? 🫣⚠️

I HIGHLY SUGGEST YOU JOIN ⤵️

Because the act of creating content, live, together with our group - FOR FOUR WEEKS? 💅🏼 (and yes that’s on purpose) IS EXACTLY WHAT WILL:

• Get you the clarity on your offers (asap)

• Build up the hot audience of leads ready to buy ❤️‍🔥 by the time you’re “clear” & ready to launch.

• Give you unshakeable confidence 👑 in the value you already have to share on this topic (and get you out of your imposter syndrome hidey hole)

xoxo,

Christie